Released on = May 2, 2007, 1:37 pm

Press Release Author = Fruit Engine

Industry = Internet & Online

Press Release Summary = The articles lists some advantages of Pay Per Click Ads

Press Release Body =
For many, Pay Per Click advertisements are nothing more than a short-term marketing
measure to be used just until the effects of search engine optimization are felt.
Internet marketing experts, however, state that the customized ads in fact, provide
more benefits than most people give them credit for. Here are some of them:

1. With PPC ads, you're always at the top of the heap

In a perfect world, you would always have top ranking in search engine results page
after your web site is optimized; unfortunately, we're not even close. Getting on
top of the list can take a lot of time and effort, and doubly more so if you're
targeting very popular keywords and phrases. PPC ads greatly increase the chance of
your web site being seen by searchers even if thousands of other companies are
competing for the same keywords. Fen Tan, one of the PPC ads specialists at Fruit
Engine, an SEO web development company, states that advertising on programs like
Google Adwords can actually save you time and resources by allowing you to
"concentrate your SEO efforts (which are definitely more laborious) on campaigns
that will have more fruitful results".

2. You're the boss (at least when it comes to your PPC ads)

With PPC ads, you get to choose how much you are willing to pay per click, how you
would want your ads to be worded and how long you would want your ads to be
displayed. "One good thing about PPC ads," the PPC ads expert points out, "is that
you're in total control of your ads." If you want to edit existing ads so you can
announce a new promo for example, then nothing will stop you from doing so.

3. PPC ads can be used to ensure greater SEO success

"PPC ads," says Ms. Tan, "is a relatively inexpensive means of testing if the
keywords and phrases you chose to use to optimize your site will work or not." PPC
ads can help prevent the costly mistake of using ineffective keywords to optimize
your site.

4. PPC ads allow you to pretend like you're Big Brother

One PPC feature that makes the tool particularly attractive is the fact that it
allows advertisers to extensively track their ads and how they are performing. With
PPC ads, you'll be informed of how many times the ads are clicked, the number of
impressions, their average position, costs-per-click and other stats you'll need to
assess if the ads are worth the money you pay for them (remember, being
micromanagers never hurt Bill Gates or Steve Jobs).


5. PPC ads help you help yourself

While many think that PPC ads bear only immediate results, the customized
advertorials can actually benefit you in the long-term by helping you establish your
brand. Like Ms. Tan pointed out, "if people, through your ads, regularly see the
name of your company and web site, you can expect to leave an imprint on their minds
and create an impact".


Fruit Engine is an SEO web development company that aims to help businesses get the
most out of the marketing benefits the Internet provides. Replete with fresh ideas
and vision, The company strives to provide clients the tools they need to
effectively market their brand online. With a pool of experienced specialists and a
knowledgeable client support staff, Fruit Engine's services are reliable, efficient
and unmatched. Visit www.fruitengine.com for more information about their services
and packages.


Web Site = http://www.fruitengine.com

Contact Details = 8801 Reseda Blvd Unit E
Northridge, CA 91324-5369

1-888-382-6087

maraya@fruitengine.com